Raglan Surf Co

Opened in 1992 by the late Craig Hughes, legendary local surfboard shaper and his wife Liz, and now run by their son Luke. This place has a long history of being Raglan’s trusted family surf shop. Their original Raglan Surf Co. apparel has a wide range of styles and designs with a regular release of new products.

During Covid 19 lockdown, Luke was inspired to tap into his online market and needed some fresh, inspiring content to add to his collection. We created a plan around the launch of the new ‘Rasta Hood’ and ‘Mono Pullover Hood’ with a variety of images and a “sneak peak” video.

As everyone in my ‘bubble’ wears Raglan Surf Co apparel anyway, it seemed to fall together naturally and quickly became a fun and creative task for us all.

You can check out Raglan Surf Co here.

Services

Content Photography

Content Videography

Tone

Adventurous, outdoors, community, connection, family.